Standard Cost -  estimate, based on engineering and accounting studies, of what the costs of production should be, assuming normal operating conditions.

Reserve Price - in auction or other bidding procedure, an established amount below which the seller is not obligated to accept a winning bid.

Passive Investor- one who invests money but does not manage the business or property.

Level Premium - premium that remains unchanged over time, regardless of any change in the nature of the risk.

(Dictionary of Business Terms, Baron's Guides, Jack P. Friedman)